As an environmentalist and a user of multiple Apple products, it’s always reassuring to see more public commitments to sustainable practices. 

Apple have just released the above video with a whole new area of their website dedicated to their recent efforts in sustainability and reducing waste. It’s not just PR either - Greenpeace have praised the efforts in their most recent environmental report on tech companies, and Wired has just had a reporter tour the data facilities Apple uses.

Apple is close to its goal of powering all its facilities 100 percent by renewable energy. Its corporate campuses and data centers are now at 94 percent renewable and rising. (In 2010 it was 35 percent.) The next step is to extend the efforts to its retail stores.

The former head of the Environmental Protection Agency Lisa Jackson also moved to a role at Apple, reporting directly to Tim Cook overseeing environmental issues. There was a wonderful moment of anger from Tim Cook recently when a conservative lobby group questioned the ROI on Apple’s environmental stance during and shareholder meeting. 

Of course, all of this should be expected of a company with the amount of money and influence that Apple has, but this is an encouraging trend nonetheless.

kenobi-wan-obi:

Olafur Eliasson and the Weather Project

The subject of the weather has long shaped the content of everyday conversation. The eighteenth-century writer Samuel Johnson famously remarked ‘It is commonly observed, that when two Englishmen meet, their first talk is of the weather; they are in haste to tell each other, what each must already know, that it is hot or cold, bright or cloudy, windy or calm.’

In The Weather Project, the fourth in the annual Unilever Series of commissions for the Turbine Hall, Olafur Eliasson takes this ubiquitous subject as the basis for exploring ideas about experience, mediation and representation.

In this installation, The Weather Project, representations of the sun and sky dominate the expanse of the Turbine Hall. A fine mist permeates the space, as if creeping in from the environment outside.

Throughout the day, the mist accumulates into faint, cloud-like formations, before dissipating across the space. A glance overhead, to see where the mist might escape, reveals that the ceiling of the Turbine Hall has disappeared, replaced by a reflection of the space below. At the far end of the hall is a giant semi-circular form made up of hundreds of mono-frequency lamps.

The arc repeated in the mirror overhead produces a sphere of dazzling radiance linking the real space with the reflection. Generally used in street lighting, mono-frequency lamps emit light at such a narrow frequency that colours other than yellow and black are invisible, thus transforming the visual field around the sun into a vast duotone landscape.

(Source: olafureliasson.net)

We opt for more instead of better. Better is better than more.

Seth’s Godin — Not even one note (via minimalmac)

(via minimalmac)

ourtimeorg:

Russell Brand is on point.

ourtimeorg:

Russell Brand is on point.

(via irisinal)

welcome-foolishmortals:

opticallyaroused:Morning On Mars. Martian sunrises, as seen by the HiRISE orbiter

(Source: wordlesstech.com, via orchidfromspace)

kqedscience:

Neil deGrasse Tyson Talks Asteroids With 9-Year-Old Boy In Michigan

During a question-and-answer session, a 9-year-old boy named Jacob got into a riveting exchange with famed astrophysicist Neil deGrasse Tyson on the various ways to stop an asteroid headed toward Earth. But the kid doesn’t simply ask his question, sit down and listen to the answer. Nope, he’s ready for this moment, peppering the host of the Fox TV series “Cosmos: A Spacetime Odyssey" with followup questions and alternate scenarios."

(via huffingtonposthttp://goo.gl/tnNgX7)

(via kenobi-wan-obi)

 When Water Flows Uphill

Cosmos: A Spacetime Odyssey - Part 2

(via kenobi-wan-obi)

Solar mass ejection 2013/10/08 (09:12 UT)

[gif 1] mounted with 20 images (10:18 to 11:06 UT) with its evolution

[gif 2] same gif but in negalive light and no color.

Taken with Coronado SolarMaxII 90 and ASI120MM from Málaga, España - Jose Cabello

(Source: kenobi-wan-obi, via kenobi-wan-obi)

NIGHTNIGHT by DEDDY